Brand Management

Module 1: Building Strong Brands I

Module 2: Building Strong Brands II

Module 3: Strategic Marketing

Module 4: Segmentation and Targeting

Module 5: Brand Positioning

Module 6: Brand Mantra

Module 7: Experiential Branding

Module 8: Brand Messaging & Communication

Module 9: Brand Elements: Choosing A Brand Name

Module 10: Brand Elements: Choosing A Color & Taglines

Module 11: Packaging

Module 12: Persuasion

Module 13: Repositioning A Brand