Brand Manager


pladis
Hızlı Tüketim

Who we are?

pladis is one of the world’s leading global biscuit and chocolate company and owner of a family of iconic brands including: Ulker, Godiva, McVities. Headquartered in the UK, pladis is part of the Yildiz Holding group.

pladis aims to be the fastest growing biscuit and confectionary company in the world. We are a borderless and agile business, a global company growing into new markets. Our promise to ‘bring happiness to the world with every bite’ is brought to life every day by our global family of 26,000 employees.

What we are looking for?


We are looking for Brand Manager for our pladis Turkey Marketing Team.

A brief job description of the position and preferred qualifications for the suitable candidates are defined below: 

 

Key Responsibilities 

Coordinate all the launch activities under the brand of responsibility,

Responsible for all the 3rd party relations ATL, BTL, PR, Packaging Agencies,

Create ideas for communication under the brand of responsibility,

Responsible for the P&L of the brand,

Plan and execute with the trade marketing team unique and unrivalled trade support plans,

Develop and implement product roll out plans,

Coordinate long term brand strategies and planning.

 

Essential Experience, Skills and Qualifications

Experience at least 4 years brand management career in the FMCG industry,

Should be a team player,

Showed strong analytical and conceptual skills,

Dynamic professional with strong leadership and superior communication skills,

A visionary marketing professional with a strong and authentic business sense and the real desire to achieve targets,

Fluent in English,

Completed military service for male candidates.

 

Our winning traits and behaviors 
 

PURPOSE-LED - Energized by our promise to deliver happiness to the world with every bite

AGILE - Ever evolving, never satisfied and never standing still

COLLABORATIVE - Willing to work with others for mutual success, transparent, a win-win seeker

RESILIENT - Quick to adapt to change, fast learner and persistent in the face of setbacks

POSITIVE - Self-motivated, optimistic, courageous, and inspiring

pladis

pladis

Hızlı Tüketim
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Yeditepe Üniversitesi’nden 2007 yılında mezun olan Lale, kariyerine Ülker’de Ticari Pazarlama Yönetici Yardımcısı olarak başladı ve ticari pazarlama alanında edindiği deneyimlerden sonra sütlü ürünler kategorisine geçti. Burada İçim, Smartt gibi markalarla edindiği 3 yıllık tecrübe sonrasında Ülker Çikolatalı Gofret, Albeni, Dido gibi markalardan sorumlu Marka Müdürü olarak görev yaptı. Şu an çikolata kaplama kategorisinde Pazarlama Müdürü olarak görev yapıyor ve Ülker Çikolatalı Gofret, Albeni, Dido, Metro, Laviva, Cocostar, Piko 5, Alpella, Hobby gibi birçok markadan sorumlu. Lale, onu en motive eden şeyin çocukluğundan beri tükettiği, Türkiye’nin en sevilen markalarının stratejilerini oluşturmak olduğunu belirtiyor.

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