pladis
Hızlı Tüketim

Senior Assistant Brand Manager

pladis is home to iconic brands Ülker, Godiva & McVitie’s. These brands make sweet and savory treats that consumers everywhere recognize and enjoy. As we start on our new journey, we will continue making the biscuits and confectionery people know and expect from these brands, and we will expand their portfolios too. Together we will create new and exciting products as the pladis family – new flavors, new concepts and new ways to share happiness.

 

Purpose


We are looking for Senior Assistant Brand Manager for our pladis Turkey Marketing Chocolate Team. A brief job description of the position and preferred qualifications for the suitable candidates are defined below:  

 

  • Assist and implement marketing, innovation and communication strategies and marketing plans for the area of responsibility,
  • Follows the market dynamics and competition with research reports and prepares analysis based on research data. Develops recommendations and action plans accordingly (Nielsen, HTP, BHT, etc…),
  • Follows the annual sales&marketing budgets,
  • Supports the process of product development and packaging,
  • Manages digital marketing (social media and digital campaigns),
  • Responsible from in-store communication and shopper communication of the campaigns,
  • Coordinates events, sampling activities, promotions and other BTL projects with agencies,
  • Development of efficient relations with agencies and related 3rd parties to deliver results,

 

Qualifications:

  • Bachelor's degree preferably Business , Economics, Industrial Engineering and / or Marketing Management major
  • Minimum 2 years of work experience in FMCG is an asset
  • Is a team player; needs to develop good relationships with 3rd parties and agencies
  • Needs to have good interpersonal & influencing skills
  • Strong analytical and conceptual skills
  • The ambitious position holder should be self-initiative and needs to have passion
  • Dynamic Professional with strong communication skills
  • A visionary marketing professional with a strong and authentic business sense and the real desire to achieve targets
  • Hard-working professional, being able to work under pressure, with high frustration tolerance
  • The ability to successfully carry out multiple tasks simultaneously is a must
  • Fluent in English
  • Completed military service for male candidates

     

pladis

pladis

Hızlı Tüketim
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2016'da İTÜ Endüstri Mühendisliği'nden mezun olan Serkan, bir sene boyunca Grenoble Teknoloji Enstitüsü’nde erasmus yaptı. Bir FMCG şirketinin satış departmanında çalışma hayatına başladı. Satış ve pazarlama tecrübelerinden sonra, 2018 başında pladis’te Kıdemli Marka Müdür Yardımcısı olarak çalışmaya başladı. Burada, bar ve gofretler kategorisinde Metro, Dido, Çokonat, Hobby ve Çokomilk ürünlerinden sorumlu olan Serkan için pladis’i diğerlerinden ayıran en önemli özelliğin; çalışanların fikirlerine değer vermesi olduğu söylüyor. Serkan, FMCG dünyası hakkında bilgisi ve tecrübesi yüksek olan kişilerle çalışıp, çikolata sektörüne yön verecek projelerde yer almanın oldukça faydalı olduğunu belirtiyor.

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