TalentX

TalentX is a conversational marketing platform that helps businesses connect with prospects through genuine, empathetic conversations and interactions. In 2016, they shocked the content marketing world by scrapping arguably the most reliable lead generator from their website -- forms.

Even though they were initially anxious about getting rid of a lead generation machine, they knew ungating every piece of content on their website would allow them to align with their mission, put their customers first, and offer as much value as possible, which would produce better long-term results. Here’s our interpretation of their brand story.