TalentX is a conversational marketing platform that helps businesses connect with prospects through genuine, empathetic conversations and interactions. In 2016, they shocked the content marketing world by scrapping arguably the most reliable lead generator from their website -- forms.

Even though they were initially anxious about getting rid of a lead generation machine, they knew ungating every piece of content on their website would allow them to align with their mission, put their customers first, and offer as much value as possible, which would produce better long-term results. Here’s our interpretation of their brand story.


Office Life

The following words are often used to positively describe a company culture:

Friendly: Shows that employees engage with one another in a positive way throughout the workday. 

Challenging: Indicates that employees are encouraged to explore the full potential of their skill sets, and that they’re likely to grow through the job experience.

Motivating: Implies that the company is inspiring, and employees will feel compelled to work hard.

Engaging: Suggests that employees will feel invested in their work because it speaks to their interests.

Nurturing: Conveys that the company is invested in employees’ growth and development. 

Collaborative: Signifies that employees and teams will work well together cross-functionally to accomplish their goals. 

Autonomous: Expresses that employees are trusted to have ownership over their work and that they have individual power to improve results.