Marketing Specialist

  • Researches and analyses a variety of marketing information, including market trends, competitor offerings, product specifications, and demographic data
  • Presents findings to marketing teams to help guide the direction and activities of the department
  • Develops new marketing strategies and campaigns based on detailed analysis of market forces
  • Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials
  • Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public
  • Enforces brand marketing guidelines throughout each product to create a cohesive feel to each campaign
  • Provides expert direction and insight to marketing staff members throughout each project or campaign
  • Acts as a go-to resource for up-to-date, accurate research and market information
  • Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback
  • Adjusts marketing plans as needed in response to data tracking efforts
  • Reports findings and results to upper management and executives

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