British American Tobacco Türkiye
Hızlı Tüketim

Area Digital Marketing & Event Executive

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT TURKEY IS LOOKING FOR AN AREA DIGITAL MARKETING & EVENTS EXECUTIVE

SENIORITY LEVEL: Junior Management Level

FUNCTION: Marketing

LOCATION: Istanbul - Turkey

ROLE POSITIONING AND OBJECTIVES

The Digital Marketing & Event Executive is part of the Digital Marketing Team. This role is in charge with drafting and executing the digital marketing & events strategy, focusing on delivering results that are in line with the brand objectives for the Area. The scope of the digital marketing & event executive lies within building a coherent and cohesive strategy, nurturing existing and new relationships, while executing, coordinating, and evaluating the active or planned digital marketing campaigns & event plans.

Reports to: Area Senior Digital Activation Manager

Reporting Level: Individual contributor

Geographic Scope: TCNA (Turkey – Caucasus – North Africa)

WHAT YOU WILL BE ACCOUNTABLE FOR

Works on the social media strategy according to the brand strategy

Builds trustful partnerships on social media (thru agencies) to increase brand awareness

Constantly looks for ways to optimize the efficiency of the social media mix

Proposes the right mix of social media contents for both campaign-based and regular content

Coordinates agency to deliver on time in full all digital assets related to a social media campaign

Manages social media creative campaigns delivering the targets within the given deadlines

Supports all social media related projects and joins events

Responsible for implementing events platform, actively working with Brand teams, agencies, and external suppliers.

Come up with innovative ideas on how to develop the new category brand events to ensure that BAT achieves and maintains competitive advantage

Monitor events calendar and implements activations according to the allocated budget, brand needs and Entertainment strategy

Understand the full events market development in terms of industry and other FMCG’s events – comes with recommendation on what new opportunities are appearing on the markets or what events should be not signed anymore – low audience/ decreasing fit to the brand’s needs

CAN THIS BE YOUR FUTURE ROLE?

Are you familiar with social media marketing and social media assessment tools?

Do you have any experience with event activation?

Have you worked in any role that required multiple end market management?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

Experienced in social media marketing or events management

Digital Marketing experience is a plus

Experience in social media platforms (management and performance assessment tools)

Flexible and collaborative, team first mindset, proactive attitude

Ability to build winning strategies and execute them flawlessly

Understand engagement, impression and KPIs

Strong analytical skills and data-driven thinking paired with a solid knowledge of performance analytic tools

Passionate about digital marketing

KPIs and deliver oriented

Bachelor’s degree with a major in a relevant field

Understanding of the technology and opportunities linked to the digital platforms

Fluency in English both spoken and written

BENEFICIAL

Competitive salary, annual bonus

Lunch at office canteen

Health and life insurance

Diverse and open team, engaging spirit

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

Global Top Employer with 53,000 BAT people across more than 180 markets

Brands sold in over 200 markets, made in 44 factories in 42 countries

Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations

Diversity leader in the Financial Times and International Women’s Day Best Practice winner

Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

British American Tobacco Türkiye

British American Tobacco Türkiye

Hızlı Tüketim
BAT 100 yılı aşkın bir geçmişe sahip, 200 ülkede faaliyet gösteren, büyük ve global bir grubun parçası. Türkiye'de hem hızlı tüketim ürünleri hem de tütün sektöründeki en büyük 3. şirket.

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