BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT TURKEY IS LOOKING FOR A CRM EXECUTIVE!
SENIORITY LEVEL: Junior Level
ROLE POSITIONING AND OBJECTIVES
This role is part of the Marketing - Activation (New categories) team.
The role is responsible to support the implementation and updates of the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle
.Reports to: Area Digital Marketing Senior Manager
Reporting Level: Individual Contributor
Geographic Scope: TCNA (Turkey – Caucasus – North Africa) area
WHAT YOU WILL BE ACCOUNTABLE FOR
Develop, deliver and continually improve data-directed multi-channel marketing campaigns including leading them through the campaign development and execution process (setup the consumer journeys, E-mail / SMS sending, reporting, dashboards, overview of the creative materials delivery from agency)
Create audience segmentation logic using a variety of data sources and elements to build and deliver personalized messages and landing pages to campaign audiences
Ensure the Marketing Automation system is leveraged fully and accurately to meet business needs
Supervise automated data integrations to ensure that data in the Marketing Automation system accurately reflects contacts’ status and preferences and includes all information needed to support communication segmentation strategies. Also ensure that data updates sent from the Marketing Automation system to the data sources are accurate and useful
Conduct A/B testing to identify high performance campaigns and incorporate findings into feature campaigns
Accurate reporting and status updates as to support key decision within the coordinated campaigns
Evaluate executed activities and provide recommendations and solutions to improve efficiency of future campaigns
Utilize market information and standard methodologies to improve campaign efficiency
CAN THIS BE YOUR FUTURE ROLE?
Are you a results-oriented CRM specialist who wants to develop themselves in a global environment?
Do you have experience in leading loyalty programs and CRM campaigns while maintaining an excellent communication with the global partners?
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
Business acumen - full understanding of the market dynamics
Between 2-5 years of proven track record in a related field - previous CRM experience is a requirement
Advanced analytical capabilities utilizing consumer/customer data
Ability to balance multiple activities and work independently
Problem solving of daily operational activities and proven track record of on time and in full delivery
Excellent networking and relationship building skills and phenomenal written and oral communication skills
Proactive and resilient with great presentation skills
Proficiency in English level (advanced written and spoken skills)
High level of MS Office skills (Word, Excel, PP, etc.)
Competitive salary, annual bonus
Lunch at office canteen
Health and life insurance
Diverse and open team, engaging spirit
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
Global Top Employer with 53,000 BAT people across more than 180 markets
Brands sold in over 200 markets, made in 44 factories in 42 countries
Newly established Tech Hubs building outstanding capabilities for innovation in 4 strategic locations
Diversity leader in the Financial Times and International Women’s Day Best Practice winner
Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
British American Tobacco Türkiye
BAT 100 yılı aşkın bir geçmişe sahip, 200 ülkede faaliyet gösteren, büyük ve global bir grubun parçası. Türkiye'de hem hızlı tüketim ürünleri hem de tütün sektöründeki en büyük 3. şirket.