BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT TURKEY IS LOOKING FOR A CRM EXECUTIVE!

SENIORITY LEVEL: Junior Level

FUNCTION: Marketing

LOCATION: Istanbul

ROLE POSITIONING AND OBJECTIVES

• This role is part of the Marketing - Activation (New categories) team.
• The role is responsible to support the implementation and updates of the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle

.Reports to: Area Digital Marketing Senior Manager

Reporting Level: Individual Contributor

Geographic Scope: TCNA (Turkey – Caucasus – North Africa) area

WHAT YOU WILL BE ACCOUNTABLE FOR

• Develop, deliver and continually improve data-directed multi-channel marketing campaigns including leading them through the campaign development and execution process (setup the consumer journeys, E-mail / SMS sending, reporting, dashboards, overview of the creative materials delivery from agency)
• Create audience segmentation logic using a variety of data sources and elements to build and deliver personalized messages and landing pages to campaign audiences
• Ensure the Marketing Automation system is leveraged fully and accurately to meet business needs
• Supervise automated data integrations to ensure that data in the Marketing Automation system accurately reflects contacts’ status and preferences and includes all information needed to support communication segmentation strategies. Also ensure that data updates sent from the Marketing Automation system to the data sources are accurate and useful
• Conduct A/B testing to identify high performance campaigns and incorporate findings into feature campaigns
• Accurate reporting and status updates as to support key decision within the coordinated campaigns
• Evaluate executed activities and provide recommendations and solutions to improve efficiency of future campaigns
• Utilize market information and standard methodologies to improve campaign efficiency

CAN THIS BE YOUR FUTURE ROLE?

• Are you a results-oriented CRM specialist who wants to develop themselves in a global environment?
• Do you have experience in leading loyalty programs and CRM campaigns while maintaining an excellent communication with the global partners?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Business acumen - full understanding of the market dynamics
• Between 2-5 years of proven track record in a related field - previous CRM experience is a requirement
• Advanced analytical capabilities utilizing consumer/customer data
• Ability to balance multiple activities and work independently
• Problem solving of daily operational activities and proven track record of on time and in full delivery
• Excellent networking and relationship building skills and phenomenal written and oral communication skills
• Proactive and resilient with great presentation skills
• Proficiency in English level (advanced written and spoken skills)
• High level of MS Office skills (Word, Excel, PP, etc.)

BENEFICIAL

• Competitive salary, annual bonus
• Lunch at office canteen
• Health and life insurance
• Diverse and open team, engaging spirit

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building outstanding capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

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