BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT TURKEY IS LOOKING FOR A RESEARCH AND INSIGHTS EXECUTIVE

SENIORITY LEVEL: Junior Level

FUNCTION: Marketing

LOCATION: Istanbul - Turkey

ROLE POSITIONING AND OBJECTIVES

In this role you will support the development of the in-market consumer, customer and competitor insights to improve marketing deployment and drive the business to consumer centricity and have a very important part in conducting market research in line with Global and Regional agenda using the Global research tools & methodologies.

Reports to: Area Insights & Research Manager

Reporting Level: Individual Contributor

Geographic Scope: TCNA (Turkey – Caucasus – North Africa)

WHAT YOU WILL BE ACCOUNTABLE FOR

• Support in conducting market research in line with Global and Regional agenda by ensuring that research Agencies develop an appropriate, cost effective and high-quality content
• Support the development of in-market consumer, customer and competitor insights by developing and maintaining comprehensive competitive analysis.
• Support the delivery of the Insights Learning Review to feed global strategy deep dives
• Support Insights & Research manager in delivering robust research projects to deliver consumer centric, impactful and forward-looking insights
• Support Manager in providing insights to understand consumer behaviour, perceptions and needs in relation to the product landscape, to drive the development of differentiated offers into our portfolio.
• Support development and delivery of End Market Consumer insights and diagnostics to inform brand strategy, improve deployment and drive business towards consumer centricity
• Support in managing all research projects in line with Global and Regional agenda and effectively integrating them into the management information system
• Control, analyse, interpret and report research projects following guidelines, within time and budget
• Ensure effective relations within the SP&I team and cross functional networking to develop effective and integrated insights
• Support research projects delivery through good relationships with external research Agencies.
• Continuously improve the quality of research tools and processes within the function to support the delivery of consumer centric insights

CAN THIS BE YOUR FUTURE ROLE?

• Are you an upbeat professional with a passion for research and a strong set of analytical skills looking for a new challenge?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• 2 to maximum 5 years of experience in Marketing & consumer research & insight is a must
• Good knowledge of MS Office package with a focus on Excel and PowerPoint
• Strong analytical focus to be able to identify the right information source to gather information
• Display leadership qualities
• High integrity and honesty
• Good communication skills
• Fluent in both spoken and written English
• Consumer marketing experience is a plus

BENEFICIAL

• Competitive salary, annual bonus
• Lunch at office canteen
• Health and life insurance
• Diverse and open team, engaging spirit

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!