Your responsibilities will range from planning, implementing, analyzing and optimizing all online performance marketing activities around Paid & Organic Search. You will be looking for opportunities to drive more and better qualified traffic to the site.

• Developing the digital marketing strategy through social media & Google Advertising
• Confident in being able to build and optimise Facebook/Instagram campaigns in order to meet the business long term goals
• Establishing a long term B2C e-commerce strategy to continue to grow the online brand
• Developing and implementing new concepts and innovative ideas to enhance the customer journey and maximize sale
• Full P&L reporting and analysis at board level
• Review and analyze the marketing / sales activity exploring any potential opportunities to maximize sales and increase product exposure

Qualifications

  • Bachelor’s degree in Marketing, Communications, Advertising or related field (or equivalent commercial experience) with 2 years in e-commerce retail experience, either on agency or client side

  • 2+ years of experience in performance based marketing

  • Detailed understanding/knowledge of Organic Search (required), Paid Search (required) and promotions, loyalty programs.

  • Experience of digital marketing and web analtics tools (Google Analytics, Google Ads, Facebook Business Manager etc.) is preferred.

  • Ability to effectively manage a 3rd party external agencies.

  • Demonstrate great commercial & industry acumen

  • Strong communication skills: written & oral and ability to quickly build strong relationships

  • Ability and desire to work at both the strategic and tactical levels.

  • Self starter mentality and enjoys working in a fast paced environment